Ep.363 The Loyalty Tax You’re Quietly Paying

Loyalty is a virtue in relationships. In personal finance, it’s often a penalty. Banks, insurance companies, and service providers count on one thing: inertia. They hook new customers with low teaser rates, then slowly raise prices on the people who stay. If you haven’t checked your rates in years, you’re paying the Loyalty Tax. And you’re paying it monthly. This isn’t about being disloyal. It’s about being rational. These companies aren’t your friends. They’re vendors. And vendors resp...