Ep.354 The Labor Illusion: Why Speed Can Hurt Your Pricing Power

We spend so much time trying to make everything faster, smoother, instant. But when something feels too easy, customers assume it was easy for you. If they can’t see the work, they can’t value the work. Airlines mastered this years ago. When you search for flights, they don’t give you the results immediately. They show a loading screen: “Searching 500 airlines.” It’s not just a delay. It’s proof of effort. And proof justifies the price. If you deliver a service, a strategy, a design, or a tra...