Ep.348 Stop Being a “Vitamin” — Become the Aspirin

Most businesses describe themselves like a daily vitamin. Helpful. Nice. Good for you. The problem? Vitamins are the first thing people cut when money gets tight. Aspirins never get cut. Aspirins solve a sharp, painful, urgent problem right now. Aspirins survive every budget review. If your message feels soft, broad, or “nice to have,” the market will treat you like something optional. Your move today: audit your offer and your homepage. Rewrite one sentence to make the pain...