Ep.343 You Need an Enemy: Why “Being Nice” Kills Your Brand

Brands that try to please everyone end up invisible. “Nice” feels safe, but it’s beige. It’s wallpaper. It’s forgettable. When you aim for universal approval, you strip out the very thing that would make people choose you—and defend you. Great brands don’t just stand for something. They stand against something. Not a person—an idea. The status quo they’re here to break. The unnecessary complexity they’re here to simplify. The burnout culture they want to replace with sanity. An enemy gives yo...