Ep.328 How Gift Cards Quietly Fix Holiday Cash Flow

Every December, businesses panic: rent climbs, traffic drops, cash tightens. One café I coached broke the pattern with a simple headline: “Buy $100, get a $15 bonus for you.” Within a week, cash started arriving early—and drinks would be redeemed later, if at all. Gift cards are more than a feel-good add-on; they’re a cash-flow system. You collect revenue now, recognize it later, and use the float to stock inventory or fund upgrades. A portion never redeems, and the rest spreads out into slow...