Ep.310 Why Rolls-Royce Sold Uptime, Not Engines

Airlines used to buy engines the hard way—massive upfront costs, unpredictable breakdowns, and “heartbreak charts” full of revenue spikes and repair crashes. Then Rolls-Royce changed everything with one line: Power by the Hour. Instead of selling engines, they sold uptime. Airlines now pay a fixed fee for every hour of flight, while Rolls-Royce monitors performance, handles maintenance, and replaces parts before they fail. The result? Predictable cash flow for airlines and steady recurring re...