Ep.297 Ben & Jerry’s: When Values Become Pricing Power

Two friends in a Vermont gas station built more than an ice cream company — they built a belief system. By rooting their brand in fair trade, social justice, and community care, Ben & Jerry’s turned customers into fans and fans into advocates. Their secret? Values that drive loyalty stronger than any coupon ever could. This episode explores how authentic purpose compounds into pricing power. When your actions prove your principles — through sourcing, policy, or donation — customers don’t ...