Ep.296 IKEA’s Maze of Desire: How Design Turns Browsing Into Buying

IKEA isn’t chaos — it’s choreography. Every arrow, every staged room, and even that mid-way café is engineered to guide behavior. The store isn’t just selling furniture; it’s scripting desire. By the time you reach the warehouse, “maybe” has quietly become “yes.” This episode unpacks the psychology behind IKEA’s billion-dollar funnel — why journey design outperforms persuasion, and how intention in layout, sequence, and reset moments can turn exploration into conversion. Your move today: audi...