Ep.285 Tesla — How to Market Without Marketing

Tesla — How to Market Without Marketing Most companies spend millions on ads. Tesla spends zero. Instead, they make their products the marketing. Take the 2019 Cybertruck launch: Elon Musk claimed the glass was bulletproof—then it shattered on stage. Critics mocked, headlines exploded… and pre-orders hit 250,000 in a week. That wasn’t failure. That was engineered virality. Scarcity, bold launches, and a founder who knows how to stir conversation turned Tesla into a story people couldn’t stop...