Ep.281 Nike — Three Words That Changed Sports Forever

Nike — Three Words That Changed Sports Forever 1988. Nike was losing ground to Reebok. Then came three words: Just Do It. It wasn’t just an ad line. It was a rallying cry. The ads didn’t show perfect athletes—they showed an 80-year-old marathoner, a kid with no legs playing basketball, a mother jogging at dawn. Nike wasn’t saying “buy our shoes.” They were saying: be the hero of your own story. That shift turned Nike from a sneaker company into a cultural movement. The money lesson? Marketin...