Ep.267 How Netflix Turned Billions in Debt Into a Billion-Dollar Advantage

Most companies borrow to survive. Netflix borrowed to dominate. In 2011, they took on billions in debt to fund House of Cards and Stranger Things — stories that reshaped entertainment. While critics screamed “reckless,” Netflix was buying the one thing money can’t fake: attention. This episode breaks down the psychology of strategic debt — when risk stops being fear and becomes fuel. You’ll see why borrowing for innovation multiplies value, while borrowing for comfort drains it. I...