Ep.247 The “Cognitive Load” Test: Is Your Website Confusing People?

The “Cognitive Load” Test: Is Your Website Confusing People? Every second of confusion on your site is a lost sale. Why? Cognitive load—the mental effort it takes to figure out what you do. If your website makes people think too hard, they bounce. Want a fast clarity check? Ask a stranger to visit your homepage for 10 seconds. Then ask: 👉 “What do you think this business offers?” If they hesitate or guess wrong, it’s time to simplify: Fewer words.One strong CTA.Crystal-clear...