“We don’t sell showers. We sell lease-ups.” — Yovonne Kenny This episode is a masterclass in operational selling . Yovonne Kenny known for scaling Preferred Floor & Tile into an 8-figure brand and now leading at Palisade ACP joined us to break down why the real sale isn’t the product… it’s the performance outcome . 🚿 Her waterproof, groutless wall system cuts install time from 5 days to 2. But that’s not what sells. What sells? Faster unit turns. Happier residents. Lower churn. More lease-ups. 🧠 What we covered: Why maintenance delays = resident churn How to sell time savings, not specs What it means to align with ops, not just aesthetics Why distribution is won by reducing friction, not flashing features 💬 “If it’s not a hell yes, it’s a hell no.” Yovonne’s style is no-nonsense, ops-driven, and laser-focused on results . She speaks in work order velocity , not vanity metrics. And her sales approach? All about eliminating drag and unlocking NOI. This one’s for anyone who: ✔️ Sells into SFR/BTR ✔️ Builds tech or services for ops teams ✔️ Wants to stop pitching features and start closing outcomes #GettingToHellYes #PropTech #Multifamily #SFR #BuildToRent #Operations #LeaseUps #ResidentExperience #YovonneKenny #LinkedInLive
