🎙️ Getting to Hell Yes in PropTech with Edward Cohen Why do smart building owners delay life-saving tech? How do you get to a “Hell Yes” before disaster strikes? In this episode, Edward Cohen of Pro Sentry unpacks the psychology of selling prevention. From aligning manager-owner incentives to leveraging timing and urgency, this is a masterclass for anyone selling in real estate or risk tech. 🔥 “We don’t sell plastic—we sell peace of mind.” 🔥 Discover the ROI behind compliance and leak detection. 🔥 Learn what actually drives change in a risk-averse industry. 💡 Tune in to unlock how to lead with empathy, urgency, and real value. #PropTech #Podcast #GettingToHellYes #RealEstateInnovation #SalesStrategy #PreventiveTech #InsuranceTech
