🎙️ Podcast Episode: Getting to Hell Yes with Justin Dilley How do you turn skepticism into commitment—without pushing, pitching, or pressure? Justin Dilley, strategic leader at MRI Software and creator of Multifamily Weekly , joins us to talk about: ✅ Turning “no” into “yes, and…” ✅ Selling with empathy, not ego ✅ Spotting urgency through external change ✅ Why “team everyone” works better than “team product” 💬 “People don’t change because of price. They change because of how a problem makes them feel.” This episode is packed with wisdom for anyone navigating long sales cycles, complex accounts, or high-stakes decisions. 🎧 Tune in now and learn how to earn the kind of yes that actually sticks. #Podcast #SalesLeadership #Multifamily #GettingToHellYes #Proptech #CustomerJourney #EmpathyInSales #MRIsoftware