Gentle Power

Join Gerta Malaj & Alex Choi break down our negotiation strategies, unpack real-world success stories, and share practical tactics alongside conversations with leading experts.As cofounders of YourNegotiations.com, they help execs, mid-careers, and founders negotiate job offers and business deals. They're Harvard, MIT, and Wharton alums who have helped hundreds of clients increase their comp packages by an average of $100K, with some seeing increases up to $1.7M.Their backgrounds span tech (LinkedIn, Meta), the US Air Force, venture capital, and building venture-backed companies.