This week: Michael Levin and Josh Lowitz of Consumer Intelligence Research Partners (CIRP) discuss the state of Amazon's Alexa and Echo business, and what the recently announced Alexa+ service means for the company and users. CIRP studies consumer behavior to provide insights for investors and industry leaders. Related links and coverage CIRP : Amazon Report on Substack . (Check out CIRP's Apple Report , as well.) CIRP's Amazon Report: Alexa, Should I Pay for Alexa+? Or Get a New Echo? GeekWire: Amazon’s new Alexa+ uses generative AI to personalize conversations and automate tasks Amazon : Introducing Alexa+, the next generation of Alexa With GeekWire co-founder Todd Bishop; Edited by Curt Milton. See omnystudio.com/listener for privacy information.