As generative AI moves from novelty to necessity, its most profound impact isn't in incremental efficiency — it's in the shockwaves that ripple across industries. These disruptions challenge pricing models, rewrite competitive dynamics and even blur the boundaries between entire sectors. So how do you prepare to create — or counter — these seismic shifts? In this episode of Gartner ThinkCast, Gartner Distinguished VP Analyst Hung LeHong explores the concept of AI shockwaves: what they are, why they matter more than productivity gains, and how organizations can anticipate and harness them. Tune in to discover: Why first-order AI effects aren't enough to drive true disruption How shockwaves emerge and the three levels of impact to watch What it takes to move from cost savings to market-changing innovation Why only 1 in 50 organizations succeed in creating disruption Dig deeper: Learn more about AI shockwaves Register to watch the full webinar Become a client to try out AskGartner for more trusted insights
