Frenemies - Where growth meets reality

Welcome to Frenemies - the podcast where growth meets reality. Julia Hartwig believes that the B2B system is broken and that strategy and execution don't have to be disconnected. At the center of Frenemies stands one goal: uncovering the alignment trap most SaaS companies face within their go-to-market functions. That's why Julia sits down with a guest every second week to uncover the key topics driving alignment and industry news.