The concept of a microbrand is not new per se. Small independent watch brands were plentiful in the pre-quartz times. However, the term as we know it today has only been around in the watch world for the last two decades. Contemporary microbrands are a different beast altogether, and though they come in many shapes and sizes, one thing is certain: they have established themselves as key players in the broader watch industry. On this episode of Fratello Talks , Nacho, RJ, and Daan discuss the role of microbrands today. It's more multifaceted than some might imagine, from being agile and fearless in embracing trends to providing a value-driven entry point for new watch collectors and influencing big brands to offer features that have become commonplace for these smaller players.
