Coca Cola's PR Propaganda: When the 'Calories-Out' Myth Exploded

In today's episode we're diving deep into Coca-Cola’s sophisticated PR campaign designed to combat growing concerns about sugar and obesity.

We explore how the company, led by executive Rhona Applebaum, promoted the "calories-out myth" by funding organizations like the Global Energy Balance Network (GEBN) and supporting "Exercise Is Medicine," attempting to shift public focus entirely to sedentary lifestyles.

This audacious scheme ultimately resulted in a massive public relations nightmare when undisclosed funding and control over research were exposed by mainstream media, forcing the CEO to issue a public apology and promise "We’ll do better".

Learn how this attempt to "shift blame from sugar" backfired spectacularly.

References: How Coca-Cola’s Calories-Out Myth Backfired Spectacularly

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This episode includes AI-generated content.