Wearables Get Dressed Up, Protein Snacks Snag Capital, MAHA Faces Setback

Today's top stories:

• Calley Means, a key architect of the MAHA movement, resigns from the Trump administration as food policy efforts stall

• WILDE raises $40M from S2G Investments for chicken-based protein chips, selling in 30,000+ retailers with $100M+ in sales last year

• Nirva raises $25M for an AI pendant as wearable makers turn health devices into jewelry people want to wear

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

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