TikTok Blocks Peptide Searches, Oura Adds Fitness Metrics, Orangetheory Confronts Closures
October 21, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
- Oura adds Cardio Effort and VO₂ max metrics to compete more directly in fitness tracking beyond sleep and recovery
- TikTok blocks searches for peptides like semaglutide, BPC-157, and TB-500 as peptide content spreads across social media
- Orangetheory's US footprint falls by about 135 studios since 2023, though industry visits remain strong as consumers mix formats
Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.
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