Protein Shortages, Fitness Data, and Golf's Expansion

June 2, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Strava locks down platform with new developer fees, tighter API restrictions, and login walls to prevent AI scraping as developer ecosystem grows to 241K members ahead of IPO
• US golf rounds are up 5.3% year-over-year with off-course participation surging 63% since 2019, as nearly 19M Americans now play exclusively at venues like Topgolf and simulators
• Whey protein demand breaks supply chain with prices up 50% since January, fueled by 70% of Americans seeking more protein and GLP-1 users preserving muscle

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

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