Nike Hits the Gym, Life Time Adds Nutrition Coaching, Gen Z Wants the Past

May 21, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Life Time launches Dynamic Nutrition Coaching across 190+ clubs with 500+ in-house coaches pairing metabolism guidance with training and recovery

• NBC News poll finds 47% of adults 18-29 would choose to live in past, with 62% believing life will be worse as social media drives anxiety and disconnection

• Nike names The Yard Gym first global training partner after shutting studios, embedding into existing fitness communities with co-branded workouts and equipment

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

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