Fitness Industry Posts Double-Digit Growth, Walmart Enters Medicare, Ritual Targets Perimenopause

September 17, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Global fitness operators post 10.7% median revenue growth in 2025 as physical activity gains Medicare reimbursement and insurance recognition worldwide

• Walmart partners with SCAN Health Plan to launch co-branded Medicare Advantage plans, connecting insurance to its AI-powered nutrition platform

• Ritual launches a $39/month hormone-free perimenopause supplement, extending its brand from pregnancy into midlife women's health

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