Digital Health Funding Climbs, Chomps Nears $1B, and Saunas Become Social Hubs

April 9, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Rock Health reports Q1 digital health funding hits $4B across 110 deals with average deal size nearing $37M, as 60% of capital flows to dozen scaled platforms

• Chomps approaches $900M revenue selling 2M sticks daily with 10% market share, driven by female consumers and GLP-1 adoption fueling protein demand

• Study of 2,000 participants finds regular sauna use improves physical and mental health, with gains tied to social connection driving communal format expansion

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]