Apple Adds Lab Testing, Salomon Bets on IRONMAN, Lilly Expands Into Women's Health

September 11, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Apple Watch adds a readiness score, Health Age feature, and $119 blood-testing panel, using its 100 million users to challenge Oura and Whoop on distribution
• Salomon signs a five-year global partnership with IRONMAN, becoming title partner of the World Championship in Kona starting in 2027
• Eli Lilly uses its GLP-1 windfall to expand into women's health, recruiting scientists across osteoporosis, preeclampsia, and endometriosis

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]