361. Cathrin Bowtell, CEO of Seed Health

Today, I'm joined by Cathrin Bowtell, CEO of Seed Health.

A microbiome science company, Seed Health translates cutting-edge research into daily supplements designed to optimize gut health and overall wellness.

In this episode, we discuss building a CPG brand around microbiome science.

We also cover:

• Expanding to Amazon and Target
• Developing proprietary dual-cap delivery
• Clinical studies and efficacy as competitive moats

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Seed's Website: www.seed.com

Seed on Instagram: https://www.instagram.com/seed

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:30) Cathrin's background

(03:00) Microbiome conviction; founding story

(04:00) From DTC to omnichannel

(07:00) Meeting consumers where they are

(09:00) Retail expansion strategy

(11:00) Amazon and Target launch

(13:00) Data and attribution

(15:45) Science translator positioning

(17:00) Category and competition

(20:00) Product efficacy and studies

(23:30) Product portfolio strategy

(26:00) Synbiotics and co-biotics

(28:00) Culture and team investment

(32:00) What's coming next

(33:30) Conclusion