Today, I'm joined by Daniel Temm, CEO of Puresport. Founded on CBD for athletes, the UK company has grown into a community-driven sports nutrition company centered on running and sustainable well-being. In this episode, we discuss building an authentic sports nutrition brand in a crowded market. We also cover: Evolving the brand beyond CBD Bootstrapping and early funding journey Building emotional connection vs. performance marketing Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Puresport's Website: puresport.co Puresport's Instagram: www.instagram.com/puresport Daniel Temm's Instagram: https://www.instagram.com/danieltemm3 Daniel Temm's LinkedIn: www.linkedin.com/in/daniel-temm-2b6892164 - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (00:41) Dan's background and Puresport's origins as a CBD company (02:25) Joining Puresport and the transition during COVID (05:25) Building emotional connection vs. performance marketing approach (10:00) Bootstrapping and early funding journey (11:50) Evolution of apparel and merchandise strategy (15:38) Raising institutional investment and brand power (18:38) Developing "For the Long Run" brand philosophy (22:31) Challenges of focus and avoiding too many good ideas (26:25) Fuel stations campaign and authentic marketing activations (31:55) Building brand vs. scaling revenue - the tension (34:20) Future plans: omnichannel expansion and product development (37:26) Conclusion
