Today, I'm joined by Scott Hickle, co-founder and CEO of Throne. Leveraging AI and computer vision, Throne's clip-on toilet device analyzes waste to provide real-time insights into gut health, hydration, and urinary function. In this episode, we discuss the future of health tracking through smart hardware. We also cover: Breaking through the bathroom stigma Advancing gut-focused healthtech Pursuing cancer detection Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Throne's Website: https://thronescience.com/ Throne's X (Twitter): https://x.com/thronescience Throne's Instagram: www.instagram.com/thronescience/ Scott's X (Twitter): https://x.com/scotthickle - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (00:50) Scott's Background and Throne Overview (01:58) Breaking Through Bathroom Stigma (05:30) Technology Barriers and User Experience Challenges (09:40) From Poker Game Joke to Serious Health Innovation (14:48) Cancer Detection Potential and Lifesaving Applications (17:30) Funding and Mass Production Roadmap (20:35) AI Models and Computer Vision Accuracy (25:20) Revolutionizing Medical Assessment Standards (26:50) Branding Strategy and Market Education (30:55) Building Authentic Health Brand with Humor (34:50) Third Wave Health Tracking and Market Positioning (38:00) Pre-Launch Preparation and Product Development (40:35) Conclusion