283. Pete Hull, Founder and CEO of Fitstop

Today, I'm joined by Pete Hull, founder and CEO of Fitstop.

With 165 locations across four countries, it hosts team-based workouts combining functional strength, metabolic conditioning, and social connection.

In this episode, we discuss the brand's approach to results-driven social fitness.

We also cover:

• Fostering genuine community

• Finding the right franchise partners

• Adapting the Aussie-born concept to the US

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Website: https://fitstop.com/ FitStop IG: https://www.instagram.com/fitstopfitness/ Pete's IG: https://www.instagram.com/peterhull

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Chapters:

(00:00) Introduction

(01:30) Fitstop background

(02:15) Social strength training

(04:00) From motocross athlete to fitness entrepreneur

(06:00) The Fitstop training methodology

(08:15) Creating genuine community in group fitness

(11:15) Making training accessible

(14:30) The social aspect of strength training

(17:45) Functional fitness for everyday life

(19:45) Expanding into the U.S. market

(22:30) Finding the right franchise partners

(24:15) Adapting the concept for the American market

(26:15) Technology and performance tracking

(28:30) Supporting members' wellbeing beyond workouts

(31:00) The Australian fitness boom

(32:30) Future roadmap

(35:00) Conclusion