255. Katerina Schneider, Founder & CEO of Ritual

Today, I'm joined by Katerina Schneider, founder & CEO of Ritual.

An investor turned founder, Kat launched supplement brand Ritual after struggling to find a trustworthy prenatal vitamin. Nine years in, it's a nine-figure business and category leader.

In this episode, we discuss Ritual's commitment to science and transparency.

We also cover:

• Challenges of scaling a D2C brand • Building trust in a crowded market • Entering new product categories

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Chapters: (00:00) Introduction (01:32) Kat's Journey and Building Ritual (02:59) Navigating Challenges (04:44) Expanding Product Lines While Maintaining Trust (08:17) Innovative Approaches to Product Development (17:00) Marketing Strategies and Omni-Channel Presence (24:51) The Importance of Trust and Community (30:27) Future Roadmap (34:34) Conclusion