184. Rachel Soper Sanders, Co-founder & CEO of Rootine

Today, I'm joined by Rachel Soper Sanders, co-founder & CEO of Rootine, a personalized nutrition and diagnostics platform.

Founded in 2018, Rootine's unique approach to health and wellness combines DNA testing with a genomic algorithm to create customized vitamin subscriptions tailored to each member's specific needs, be it performance, stress-reduction, or everyday health.

In this episode, Rachel details the shortcomings of the unregulated supplement industry and how to remove barriers between wellness, nutrition, and healthcare.

In this episode, you'll learn:

• How Rachel's poor experience with healthcare led her to start Rootine • Why proof of impact is key to reshaping a broken system • How the one-size-fits-all supplement industry is making people sicker

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Chapters:

(00:00) Introduction (01:21) Rachel's background (04:58) About Rootine (06:54) Rachel's journey to founding Rootine (10:30) Building products around customer data (13:38) Being a Rootine member (16:45) Future of personalized nutrition & supplementation (19:05) Growth strategies (21:33) Quality of personalized supplements (24:02) Rachel's opinion on one size fits all supplementation (27:44) Integrating wellness into healthcare (32:28) Healthcare industry and retail (34:40) Future roadmap (35:47) Conclusion