158. Fritz Lanman, CEO of Mindbody

Today I'm joined by Fritz Lanman, CEO of Mindbody.

Mindbody's 20 years of product innovation, research, and thought leadership fueled the boom of the boutique wellness revolution and continue to foster the growth of the global wellness industry. Mindbody serves wellness professionals around the world who have dedicated their lives to bettering other lives, connecting them with millions of people seeking those transformative experiences.

In this episode, Fritz talks about his experience running ClassPass, why the company was acquired by Mindbody, and his transition to the Chief Executive role. Plus, we cover wellness trends, the fitness industry's recovery, and more.

In this episode, you'll learn:

• The pricing model that ClassPass' studio partners hated and hurt the company's bottom line
• How Fritz convinced studios, spas, and salons to integrate ClassPass and convinced outside investors of its potential
• Why in-person fitness experience is making a comeback and how Mindbody is capitalizing on its resurgence

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Fritz' Links

• Mindbody's website
• Follow Mindbody on Twitter
• Mindbody is on Instagram
• Connect with Mindbody on Facebook
• Check out Mindbody on YouTube
• ClassPass' website
• Follow Fritz on Twitter
• Fritz' LinkedIn page
• Fitt Insider podcast #86: Josh McCarter, CEO of Mindbody
• Fitt Insider podcast #36: Fritz Lanman, CEO of ClassPass
• Fitt Insider podcast #11: Rick Stollmeyer, Co-founder and CEO of MINDBODY