Weird and Surprisingly Effective Way to Get Former Members Back

In this episode, Vince discusses unique strategies to bring former gym members back, emphasizing the importance of personalized reactivation efforts and relationship-building. He suggests maintaining a reactivation list, regularly reaching out with individualized offers, and using creative tactics like themed campaigns and personalized direct mail to re-engage past members. Vince highlights the New Year period as a prime time for reactivation when people often reflect on missed goals. ...