Sunday Feature: The major change coming to digital advertising

Sean Aylmer speaks to James Bayes, General Manager of The Trade Desk for Australia & New Zealand, about Google's shift away from using cookies to target consumers online. They discuss the reasons for the change, the impact it will have on businesses, and the campaign to replace the current system with a new unique identifier for digital users. Find out more: https://fearandgreed.com.au/ See omnystudio.com/listener for privacy information.