Q+A: The humble text message is getting a major upgrade

The humble text message is about to get a major upgrade. RCS messaging promises to bring verified senders, images, video, buttons and two-way conversations into the standard messaging inbox – potentially changing the way businesses communicate with customers.

Michael Thompson speaks with Hugh Haley, Senior Director, Partners and Carriers, APAC at Sinch, about why RCS is gaining momentum in Australia, the opportunities for businesses, and how to avoid turning the messaging inbox into yet another advertising feed.

Sinch is a supporter of Fear & Greed.

Find out more: https://fearandgreed.com.au/

See omnystudio.com/listener for privacy information.