Interview: Why this class of consumers just keep on spending

According to Roy Morgan research , we operate on a two-speed consumer economy. 10 million Australians have a traditional mindset when it comes to spending - but 5 million Australians are considered ‘new economic order’ or NEO consumers, spending up to 300% more than traditional consumers. This data has been used by brands like LVMH , Qantas , David Jones , Macquarie Bank , Lexus and mattress company A.H. Beard. Tony Pearson, CEO of A.H. Beard , talks to Sean Aylmer about the value of NEO consumers, and why it requires different marketing. Find out more: https://fearandgreed.com.au/ See omnystudio.com/listener for privacy information.