Interview: The CEO with the toughest job in Australian media
Karen Halligan is the CEO of OzTAM, the company that measures Australian television audiences. OzTAM is independent, but is owned by three fierce rivals: Tv networks Nine, Seven and Ten. This week OzTAM changed the way audiences are measured in Australia, bringing it into an age of catch-up viewing and online streaming. Karen Halligan talks to Sean Aylmer about the changes, and why it matters to TV networks, advertisers and audiences. Find out more: https://fearandgreed.com.au/ See omnystudio.com/listener for privacy information.
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