Interview: Is it time to call BS on purpose?

Purpose is one of those corporate buzzwords that's taken off in the last couple of decades. But what's it actually mean to have a purpose - and can your purpose be as simple as making a profit? Ben Bars, CEO of consulting agency We Are Unity , has helped some of the world’s biggest brands define and reinvent themselves - Mars , Woolworths , KFC , Rolls-Royce and Virgin , to name a few. He talks to Sean Aylmer about the role of purpose, and how companies can align their purpose and culture. Find out more: https://fearandgreed.com.au/ See omnystudio.com/listener for privacy information.