Interview: 100 million hours on hold proves customer service is broken

According to a recent study , last year Australians spent an extraordinary 100 million hours on hold, waiting for customer service. But a new association has now been formed to reverse Australia’s record of poor customer service, with the backing of large Australian companies. Justin Tippett , founder and CEO of the Australian Customer Experience Professionals Association , talks to Jennifer Duke about why companies shouldn’t be overlooking this critical part of their business. Find out more: https://fearandgreed.com.au/ See omnystudio.com/listener for privacy information.