The Secret Strategy Behind L&L Hawaiian Barbecue’s Massive Expansion

What does it take to scale a beloved regional icon into a fast-casual powerhouse with over 240 locations?

In this episode, hosts Paul and Cherryh sit down with Elisia Flores, CEO of L&L Hawaiian Barbecue, to unpack the strategy, culture, and operational savvy behind one of fast casual's biggest success stories. Elisia shares how the rich, multicultural history of Hawaii’s iconic "plate lunch" translates into new markets across Texas, the West Coast, and now Canada.

The conversation dives deep into the delicate dance between maintaining core brand identity and giving franchisees the freedom to express their own entrepreneurial spirit. Elisia breaks down how L&L tackles real-world economic challenges, leverages restaurant technology and loyalty programs to drive customer retention, and uses hyper-local marketing to build lasting community trust.
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