Send us a text In this lively exchange, top family office investors share the principles and mental models that guide their decisions — from gut checks to focus discipline. Key Takeaways: • The Mom Test – If you can’t explain the deal in one minute so a smart outsider understands, it’s too complex. • Happiness First – Success without personal fulfillment isn’t worth it; assess downside risk and personal payoff. • The Twitch Factor – Listen to your instincts when markets feel “off”; holding cash is sometimes the best move. • Focus on Your Niche – Stick to industries where you have expertise, relationships, and proven track records. • More Than Money – Family offices increasingly look for opportunities where they can add strategic value, not just capital. 📌 About Family Office Club We host 30+ investor events annually, connecting family offices, private investors, and dealmakers worldwide. Learn more: https://familyoffices.com/ https://familyoffices.com/