In this episode, Lucas and Luna dive into the mechanics of Facebook lookalike audiences, focusing on the critical role of seed selection. They explain how the size, recency, and quality of your seed audience directly impact campaign scale, cost per acquisition, and conversion quality. Using the example of a DTC skincare brand, they walk through choosing between a one-percent and five-percent lookalike, and why a seed of 1,000 high-value customers often outperforms a larger, less refined list. They also discuss the trade-offs between pixel-based seeds and customer list seeds, and how to use lookalikes for prospecting without blowing your budget. No marketing fluff—just practical insights for advertisers who want their Facebook ads to actually work.
#FacebookAds #LookalikeAudiences #SeedSelection #Marketing #PaidSocial #Meta #AudienceTargeting #Prospecting #DTC #Ecommerce #AdStrategy #DataDrivenMarketing #FexingoBusiness #BusinessPodcast #MarketingPodcast #AdTargeting #ROI #ConversionOptimization
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