Lucas and Luna dive into how Meta's ad system groups Facebook and Instagram users by their shopping stage — from cold browsers to warm cart abandoners. Using real examples like a DTC skincare brand and a local gym, they explore how stage-based targeting changes ad copy, creative, and bidding. They also unpack Meta's shift toward predictive modeling, the limits of stage labels, and why understanding your audience's intent is more important than chasing demographics. If you've ever run ads and wondered why your retargeting feels wasteful or your cold traffic stalls, this episode explains how to align your campaigns with where people actually are in their buying journey.
#MetaAds #FacebookAds #InstagramAds #AudienceTargeting #AdCopy #MarketingStrategy #DigitalMarketing #SocialMediaAds #Retargeting #ColdTraffic #WarmAudience #ConversionFunnel #AdCreative #MarketingTips #BusinessPodcast #FexingoBusiness #Marketing #Podcast
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