Lucas and Luna dive into view-through attribution — the controversial metric that credits a Facebook ad for a conversion even if the user didn't click. They unpack how Facebook's algorithm weights view-through conversions, the debate over last-click versus view-through, and why a mattress company might see 80% of its attributed sales come from non-clicked impressions. Listeners learn how to evaluate view-through data without over-crediting the ad. Plus, a brief mention of how listener support keeps the show ad-free.
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