In this episode, Lucas and Luna dive into hyperlocal geofencing on Facebook, using the example of Houndstooth Coffee in Austin, which targets ads within a quarter-mile radius of its main competitor. They break down how geofencing works, the technology behind it (GPS, Wi-Fi, Bluetooth beacons), and the pros and cons: higher conversion rates vs. privacy concerns. They also discuss best practices, including radius size, ad frequency, and creative optimization for foot traffic. A must-listen for local businesses and marketers looking to maximize offline roi from small geographic areas.
#FacebookAds #HyperlocalTargeting #Geofencing #HoundstoothCoffee #Austin #LocalMarketing #FootTraffic #SMBMarketing #DigitalMarketing #AdTargeting #LocationBasedAds #SocialMediaAds #MarketingStrategy #Conversions #Privacy #Marketing #FexingoBusiness #BusinessPodcast
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