In Episode 139 of Facebook Ads with Fexingo, Lucas and Luna dive into Campaign Budget Optimization (CBO) — a feature many advertisers underutilize. They explain how CBO automatically shifts budget to the best-performing ad sets, eliminating the need for manual rebalancing. Using a real-world example from a DTC brand that reduced CPA by 15 percent, they break down when to use CBO versus individual ad set budgets, the importance of sufficient ad set count, and common pitfalls like budget fragmentation. Tune in to learn how to let Facebook's algorithm optimize your spend efficiently.
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