Lucas and Luna dig into the mechanics of Facebook ad retargeting in 2026 — specifically, how Meta decides who sees a retargeted ad after they've left your site. They walk through the difference between pixel-based and server-side retargeting, why frequency caps matter more than ever, and how a simple product-page view can turn into a week-long sequence of ads that actually convert. With the iOS privacy shakeup still echoing, they explain how Meta now relies on modeled conversions and machine learning to fill the gaps. The episode lands on a concrete example: a boutique outdoor gear brand that cut retargeting waste by 30 percent using custom audiences built around time-on-site and scroll depth. If you've ever wondered why you see that one jacket everywhere after browsing it once, this episode shows what's happening behind the ad — and how advertisers can control it without creeping people out.
#FacebookAds #MetaAds #Retargeting #PaidSocial #AudienceTargeting #PixelTracking #ConversionsAPI #AdFrequency #CustomAudiences #MachineLearning #Marketing #DigitalMarketing #SocialMediaAdvertising #AdSpend #ROAS #FexingoBusiness #BusinessPodcast #MarketingStrategy
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